Wednesday, January 13, 2010

Relax, it's just Margaret Howell

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Stumbled across this collection reposted at Slamxhype from The Fashionisto. One of the commenters on the latter page said that Margaret Howell had no originality. Another ventured to say that "anyone [sic] who reads [sic] more than two fashion magazines per month can come up with the collection".

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Whoever that is, s/he should immediately set up shop.

The first time I saw a Margarett Howell advertisement, I was drawn in to their summer imagery, which was almost as laidback and possessive as a perfume commercial.

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Even when the label was new, it looked as if it had been there for years — been weathered by the seasons and come back the better for it.

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The silhouettes are not strict and allow you to live in them, while staying fit enough to be chic.

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The clothes are loose when it matters, and snug only when called for.

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Sure the colors are basic, and the mood is typical of casual weekends, but just take a look at the shirt hems.

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The sleeves, the puffy arms, the waist, and the drop of the crotch.

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Margaret Howell certainly doesn't aim to be ahead of trends.

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But the label knows how to ride the wind and the waves.

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