Friday, March 19, 2010

Benetton IT'S:MY:TIME winners by the hour

benetton top 100


I'm sure those among the top 100 (by popular vote) in Benetton's IT'S:MY:TIME global casting campaign competition are not getting much sleep these next few days.


benetton top 5


Benetton has already announced 5 of the 20 winners who will fly to New York for next season's ad campaign. One winner per hour will be announced until the 20 are complete.


benetton melanie alexander


I am glad that Melanie Alexander, 32, from Switzerland, has been an early pick. She is among my contestant favorites.

I wrote this about her in my top 5 blog post: Yes, Melanie has wonderful hair, but it doesn't look simply put on. It is the mane for her tigress within. Her style is as smooth as her dance moves.


benetton sarah d


Also notable among the winners so far is Sarah D., who is only 14 and from the Dominican Republic.


benetton aitor 87


Among those in the top 100, I like the style of Aitor87, 22, from Spain.


benetton david sheldrick


David Sheldrick, 19 from South Korea, is also someone to watch out for.


benetton nacym


And so is Nacym, 27, from France.


benetton LSjoberg


Unfortunately, among my top 5 picks, only Melanie was able to get into the top 100 and became eligible to be picked.

LSjoberg, 20, from Sweden, could have been a sure win.

LSjoberg dreams of being a model, and he certainly has the looks for it, but what gives him the edge - strange to say it - is the sadness and melancholy in his eyes. There is the promise of much more to discover about him, just through his looks.


benetton burger kim


And there is, of course, Burger Kim, 22, from the United Kingdom.

Like his favorite arcade games, Burger Kim comes at you from every direction. His style is unexpected, but he carries it well; he is totally himself. Crazy as his Mickey Mouse jumper and goofy as, well, Goofy.

. . .

There have been many complaints among entrants of the flawed structure of the contest, especially how many early contestants were able to use the vote-for-me-and-I'll-vote-for-you ploy to their advantage.

That is the downside of opening something to the public, of making things democratic. No different from reality show competitions with audience votes. I think the immense opportunity made available to aspiring models, the new friendships formed, and the discussion and exchange fostered online are more than enough to compensate for any (inevitable) limitations.

A few more hours and all 20 winners will be known. Stay tuned!

3 comments:

arakisaitor said...

hi!!!!

I´m Aitor87 from Spain! I´m very glad ´cause you like my style! It was difficult the day when i know that i wasn´t one of winner to do the campaing, but this has been an amazing experience, and give us the chance to share with the world, who we are. A voice, a style, a soul. In all competitions are winners and lossers! I don´t consider my self a losser, only a boy waiting for another chance! Thanks for this blog!!!!!!

Aitor gomez (facebook)

Miguel Paolo Celestial said...

Hello Aitor!

Glad to hear from you. You're right, even for me, a blogger, the contest has been a new and exciting experience.

Of course, I think this is only the beginning. Besides being able to make tons of friends, people like you who got on the top 100 can continue to other things. New opportunities await.

Just so you know, Benetton has decided to keep the blogs a little longer. So stay around, who knows what plans lie ahead.

Have a good day!

arakisaitor said...

Hi Miguel!!

I don´t know if it´s only de begenning, i´m waiting for other opportunites and searching the way to make one of me dreams true!

Hope sometime, someone could give me a chance!!!! I know the blogs are still there, I enter the site everyday but it seems not to go on! Is a little bit dead! Hope Benetton could make us believe in dreams once again!

Have a nice day!!!!