Thursday, March 18, 2010

Undercover + Dieter Rams

Undercover boots 01


Can you see it? How the front part of this pair looks like maryjanes? Take that with inspiration from mountain boots, punk, and minimalist industrial design, and you've got a distinct and wearable show piece.


Rams-Undercover 01


The footwear comes with Undercover's Spring 2010 collection directly inspired by designer Dieter Rams.


Undercover boots 02


You not only see the common colors, but also reading gears, the simple geometry of it.


Rams-Undercover 02


I have heard of Rams way before, and what I best appreciate about him are his ten principles of good design:
1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design helps us to understand a product
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is consequent to the last detail
9. Good design is concerned with the environment
10. Good design is as little design as possible


Undercover boots 03


I have a strong affinity to the modernist school, which believes in the integrity of things. Like the sturdiness of these boots. The Y metallic pulls should really be out of place, but the studded strips make them work.


Rams-Undercover 03


I like not only this shade of green, but the cutouts on the sandals that could pass for the shape of masks in a movies like Star Wars.


Undercover boots 04


These wouldn't have the same effect if the laces passed through holes. Now the laces look like rope.


Rams-Undercover 04


"Good design is as little design as possible." This must strike many as odd, especially in an era of starchitects (star architects) and industrial designers churning immensely creative and original one-offs. For me it's just about quiet subtlety.


Undercover boots 05


No need to be loud stomping around.


Rams-Undercover 05


The shiny and velvety sweat pants are more Ziggy than Rams.


Undercover boots 06


Uneccessary things like studs and rivets do a lot for character.


Undercover boots 07


Rams-Undercover 07


Good in both green and gray.


Undercover boots 09


Rams-Undercover 08


Undercover boots 10


Rams-Undercover 09


I love the blazer.


Undercover boots 11


Rams-Undercover 10


See the resemblance?


Rams-Undercover 11


Do you prefer the jackets with skirt-like shorts or with luxurious sweats?


Rams-Undercover 12


The clothes push the right buttons.


Rams-Undercover 13


The orange button is a good touch, like the jacket's navel.


Rams-Undercover 14


What does a good collaboration sound like?


Rams-Undercover 15


A single smooth frequency.