Tuesday, May 24, 2011

Best color blocking editorial: 'Atomic!' by Men's Folio

Atomic-01


Looking for inspiration for a new editorial (Yes, I will be styling again!), I stumbled on this.


Atomic-02


The images have an immediate impact.


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They either make you stare at them or look twice.


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This is my top criteria for good editorials: they have more than one layer of text, or content, even if at first glance they seem utterly simple.



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Actually, the more something looks "perfect" and "complete", it is more probable that that image had more thought put into it.


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Ideas, with feeling.


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The contrast of colors and black-and-white, the play of textures, the simultaneous look of malice and innocence on a model's face: concepts stretched taut on both palette and fabric.


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What makes a picture dynamic?


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The answer is the same for great novels and poems, statues and paintings.


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Is there conflict? Is there a story? Are things many-sided?


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Okay, you can say that's a lot of bull just for a simple, commercial editorial.


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But, like it or not, effective spreads depend on such things.


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Stylists and photographers must grab the elements of a picture by the horns.



Source: The Fashionisto

2 comments:

Edrick said...

LOVE LOVE LOVE THIS LDHSFLJHSLFIHAMN shoot tayo ganyan

Miguel Paolo Celestial said...

Sige, let's brainstorm!