Monday, July 18, 2011

Paradigm Shift: Pure

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Pure, Paradigm Shift's latest collection, is their best yet.


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Twin tanks, which can be worn in both ways.


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The concept cannot be any clearer, or simpler.




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Paper, which can be a shirt or a vest.


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But don't the creases haunt you?


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Tent.


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The fabric used for Pure is soft and delicate, almost looks windswept.


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Worn for everyday outfits, I think the fragile pieces will look best paired with tough denim.


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With this collection, Paradigm Shift has turned the page.


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In white light one can see everything. No difference between reality and dreams.


Photography and art direction: Edrick Bruel. Make-up: Michael Supe. Hair: Divine Gomez. Paradigm Shift accessories by Kervin Lopez and Miadore. Models: Gael de Leon, Gold Aquino, Maverick Lacson. Production design: Thysz Estrada.

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